Project
Prada Beauty Paradoxe
Tags
texturing
modeling
Description
Let Prada Beauty take you on a journey to discover the new feminine fragrance, innovation in spirit, and responsibility in action, visualised by FutureDeluxe, based on a creative concept by McCann Paris.
Working with FutureDeluxe in early 2024, I covered texturing, shading and model adjustments for the virtual "Paradoxe" flower.
Designed, Directed and Produced
FutureDeluxe
Client
Prada
Agency
McCann Paris
Post Production
Craft
Executive Creative Director
Will Mercer
Creative Director
Dave Webster
Modelling
Alex Whyles
Texture / Shading
Lukas Schmeck
Designers
Duy Do Le, Nick Bauer, Karmo Jarv, Tom O’Reilly, Martin Salfity
Global Head of Production
Caleigh Illerbrun
Production Director
Helen Randall
Senior Producer
Alexia Guenon des Mesnards
Producer
Gustavo Ferolla
EP
Luke Youngman, Mike Bell